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\r\n Good but tough question to answer...
\r\nI remember how I began, way back when it was still so easy to understand IM and make an easy buck...all thanks to Ewen Chia and Russell Brunson.
\r\nSearch for the super affiliate weapon series (I believe it was) from Chia and the series that includes the potato gun stuff from Brunson...
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\r\nAll these are available on this very forum.
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\r\nWhat you may want to avoid is overwhelm your brother with too much information, otherwise he\'ll fall into the trap of reading and never taking action.
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\r\n \r\n To motivate a newbie into taking action, and never sit and wait for money to fall off the sky, I\'d recommend teaching them a bit of online and offline marketing, such as buying stuff off Craigslist, listing it online @ places like ebay and making some profit (I believe Kekoa Chung of "Learn How My Girlfriend and I Make $100/hr!") did an ebook on that...
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\r\nSpeaking of Craigslist, Craigslist Affiliate Cash Machine (Ketherine Ly) is an AWESOME course to start mastering.\r\n \r\n

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Stay away from Adwords...
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\r\nOnce your brother grasps the concepts, then he can garduate to online, with a plr or something (longtail keyword, easy to index and ride the serps type of keyword), or cpa offers (cut and paste system will give him all the confidence he needs).
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\r\nIf this sounds too overwhelming, then perhaps simply learning about Clickbank (15 Powerful ways CB makes you money) will do.
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\r\n \r\n As for traffic, my best ever course on traffic was by David Vallieres (Traffic 101 - "Fail as fast as possible" and other Contrarian Business Success secrets).\r\n \r\n

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As good as it is to make money online, you need a recurring source, and this is where squeeze pages come in... there is no right or wrong way to make a squeeze page, just have a script that captures names and emails... you can incorporate this into the body of your sales page, and will still convert if the content is good.
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\r\nHope this helps...
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\r\nGood luck!\r\n

\r\n Find the forum category here called "Famous Crap Gurus" and see Ewan Chia\'s stuff.."Newbie Cash Machine" "Affiliate Secret Weapon" his stuff is solid "Newbie" material, he is a "REAL" book author and multi-millionair. Also, find the original "Maverick Money Makers" video course here it\'s a good quick start course in making money in internet marketing.\r\n

\r\n Thanks to both of you for your advice. I will take a look at the material.
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\r\n \r\n What you may want to avoid is overwhelm your brother with too much information, otherwise he\'ll fall into the trap of reading and never taking action.\r\n \r\n

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Yes that was my major problem when I first started.\r\n